Using Web Search and Content for My Career
Recently I have come to a decision in my life that I don’t want a career in my major, mostly being web design. I would still like one in interactive media, be it audio or video editing and special effects, but I can definitely say that what I’ve learned in this class could still be used in my career. If I freelance once I graduate as a video editor or motion graphic designer, then knowing how to get my name and brand out there with my website will definitely put me at an advantage. Taking from TJ’s presentation and realizing what inbound marketing is, I could make a landing page to gain leads, showing my skills from my portfolio and having a contact form to allow people to contact me, all from that one page. Also, I previously thought all of SEO was keyword stuffing, using the keywords on the website as much as possible, in the content, in the metatags in the head tag, everywhere. I wouldn’t have thought that having a Google+ would be as helpful as having a Facebook to placing myself higher on page rank. Also, I realize I need to start making content already so I can have enough to post regularly and share it everywhere I can.
More Media Literate
One thing this class has really taught me above everything else is becoming extremely self-aware of the technology and media around me. As I went home for Thanksgiving break, my 12 year old niece wanted to see my phone as I was watching TV so she could play Subway Surfers and I said sure. When I got it back, she had downloaded Instagram on it and was taking pictures of herself and putting them up for her friends to see. I told her that people could tell where she takes pictures at when you put them online, but thought I was being silly. It’s surprising that as many people in this day and age don’t realize things like their digital footprint and how tracked we are by not just the government, but so many other companies and organizations for either big data or individual information, and I’m not just talking about kids, but people my age and older as well. Also I tend to notice more things that other people wouldn’t second glance at, such as native advertising along websites I visit or how signing up with Facebook for every website on the internet can become a big problem for security. But on the plus side, I was reminded of how quick our technology advances, compared to any other generation, in Alegria’s presentation about the “Quantified Self” and all of the apps to help us record data about ourselves, and Kaitlyn’s presentation about the “Internet of Things“, showing how much control we have over real-world things with bits of code in a smartphone, along with a couple of my favorite articles like the driverless cars or urine-powered robot. While I’m sure I don’t see myself as an SEO expert or data analyst by any means whatsoever, I will leave this class having a definite advantage over competition who may not know how Google works or keeping up with technology that changes the world around them.